Social Media

Why do you want to create a social media account?

Wanting to reach more people with your message is not a good enough reason. You should be able to define both short-term and long-term goals. It is not advisable to create a page for an event. Events can be supported by other social media accounts that already have an active following.

What are your goals?

Once you’ve identified why you want an account, think about what you want to achieve. Your goals should be specific, measurable, relevant, and time-bound (SMART). A good example might be, “I want to garner 10,000 engagements on Twitter by the end of the year.”

Who is your audience?

This will determine which channel(s) you should focus your efforts on. Naturally, if you’re after a younger audience, something like Instagram or Snapchat might make more sense than Facebook or Linked In.

Useful social media tools

When you’re just starting out in social media, the amount of work it takes to be successful can seem overwhelming. But don’t worry! There are literally hundreds of tools available to lessen the load. Here are some of our favorites.