Build your custom lockup

Marketing lockups help schools, departments, and other units stay consistent to the Indiana University brand. While official IU signatures are used for letterheads, envelopes, business cards, and internal documents, lockups are used for all marketing channels—digital, print, web, and virtually everything else.

Marketing Lockups

This generator takes the guesswork out of building your unit’s marketing lockup.

You can design your lockup using primary, secondary, and tertiary naming systems. You also can design a custom email lockup that reproduces beautifully in the digital space.

The lockup generator uses variations in font weights to best display your unit’s name, based on the information you determine is primary, secondary, and tertiary. It also protects the space around the trident, and it produces a graphic that is optimized for digital communications.

To optimize the lockup for print, please follow the directions included in your download.

Department, school, or unit

Named school

Rules for using acronyms in marketing lockups

Avoid acronyms that are not universally known. For example, LGBTQ+ is universally known.
Spell out school names, for example: School of Informatics and Computing.
If you choose to include Indiana University in your lockup, please spell it out. “IU” is not allowed in lockups. The trident represents IU.

Create or edit marketing lockups for your unit.

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