While the IU master brand is our only brand, you can customize it to suit your needs by writing a positioning statement.
A positioning statement creates a strategic foundation for all of your marketing and communications efforts. It should build on the IU master brand to create a clearly defined position for your unit—one that reflects who you are and what differentiates you from anyone else at IU.
CONVINCE prospective optometry students THAT the IU School of Optometry IS THE ONLY world-class optometry school THAT is preparing tomorrow's visionary leaders through a committed and challenging optometry education BECAUSE Over five decades of experience and expertise; Internationally recognized as a top-tier optometry school; Strong faculty to student ratio (4:1); World-class faculty who inspire; Disciplined and effective approach to clinical preparation; Top research in clinical disorders; Strong job placement results—more than 90 percent, More than 40 percent go into residency programs, top 1–2 in country; Access to top externship sites/faculty that are nationally recognized leaders in their profession; Part of a quintessential IU campus experience.
