Once you’re familiar with the IU master brand, it’s time to decide how you’ll apply it to your own marketing and communications efforts.
Some guidelines are easier to put into practice than others. For instance, adopting the brand colors and fonts can be done with relatively little hassle. But making the brand messaging and promises work for you can take some adjustment.
That’s where strategy comes in.
Creating a positioning statement can help you to vocalize what is special about you—and in doing so, create a place for yourself within the larger brand.
See how to write a positioning statement
While a positioning statement creates an overarching strategy for your creative efforts, a creative brief provides structure for individual projects. Taking the time to write one before starting a new ad campaign, social media blitz, or even a single brochure can ensure that the process goes smoothly, from beginning to end.
Learn about creative briefsIU Studios can help you define what’s unique about your unit and create a strategy that works for you.
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