Storytelling is the cornerstone of our approach to communications.
Story is about connection. It allows us to share in the experience of our fellow humans and to explore other worlds. It brings us together emotionally. It moves us. And it is a powerful mechanism for learning.
Every story needs a hero
Our hero is always our audience. We’re the ones telling the stories, but our work should focus on the people we’re trying to reach—not us.
Our messaging should empower them, allowing our audience to see how IU benefits them, and imagine themselves as part of the brand.
Lux et Veritas
Our seal contains two words that form our lens for storytelling. Truth is the heart of our story. Light is how we reveal our truth.
All of your work should seek to do these two things. However, the seal itself should only be used for presidential materials.
Learn more about using the seal