So much of higher ed marketing looks and sounds the same. Groups of smiling students. Picturesque study spots. Campus beauty shots.
To stand out, we need to do something diffferent. Be different.
Enter brand positioning
Positioning is all about understanding our audience’s existing perceptions of IU, and working to evolve them.
Right now, people don’t believe that IU is producing groundbreaking research, or that we’re crucial to Indiana’s economy.
To successfully re-position IU so that it’s known for its quality academic programs, research, and creative activity, we must create new messaging that is simple, consistent, and focused on what makes us special.