Right now, there’s a gap between our ideal IU brand and how people perceive us.
Many people aren’t aware of how IU’s health and business initiatives, students, and faculty are positively impacting local, national, and global communities.
Right now, IU is revolutionizing Alzheimer’s research. In our own state, we’re reversing the opioid epidemic. We’re building global business connections. And advancing global healthcare. And that’s just the beginning.
We are taking control of the narrative, highlighting our key strengths to own what we’ve earned—and doing so at an advantageous point in time. The fields of health and business are broad, a critical part of our identity, and relevant to the current landscape.