It’s time for the world to better understand what each IU campus has to offer—and for every campus to shine.
So how do we do that? By digging into the composition of each IU campus to explore what makes them all unique.
We started by performing in-depth qualitative and quantitative research with our target audiences at each campus.
Then we distilled what we found into clearly identified Differentiated Value Points (DVPs). DVPs are the distinct benefits our campuses provide to their audiences. They represent a critical intersection—where truth meets opportunity.
DVP what now?
Your DVPs are the traits that your campus can truly own.
Each campus has three differentiated value points that are backed by extensive research, including:
- Campus-specific competitive SWOT and messaging analyses
- Current and prospective student interviews
- Eduventures Research data
- UIRR data
They’ve also been fully vetted with and approved by all of IU’s leadership.
How to use your DVPs
In the coming months, we’ll be rolling out new resources on the best ways to utilize your campus DVPs—as well as school and program-specific DVPs—while also being mindful of our Health and Business objective.
In the meantime, use your campus DVPs as guiding stars for your messaging. When you rely on DVPs to center your materials, you can be sure you’re telling the stories that shine the brightest light on what you have to offer.
Keep in mind, they’re not taglines or slogans, and they don’t tell the entire story. They are a place to start from, not the end result.