Although it takes a number of elements to tell a great marketing and communications story, if the messaging is off, the whole project falls flat.
By using the IU brand architecture for guidance, you can ensure your audience stays engaged until the very last word.
Whether you're creating an ad, brochure, website landing page, or social media post, your content should share a common structure.
The headline should grab your reader’s attention and set the tone using your single-minded communication idea.
The amount of content necessary will vary depending on what you’re writing, but it is essential to explain what you want your reader to do—and why. When writing your body copy, use your positioning statement and the reasons to believe from the IU master brand to strengthen your message.
At the end, tell your audience what to do next. You’ve taken the time to share a new piece of information with them—now make sure they know what to do with it.
Creating great content is tough. Let the highly-skilled writing staff at IU Studios take care of it for you and bask in the glow of a successful campaign.
Get writing help