What is changing with our brand guidelines?
Mainly, our approach to how we present Indiana University in the marketplace. Think of it more as a shift in storytelling. The most significant change to our brand strategy is the way we tell our stories and how we speak to our audiences—targeted and direct.
Our core brand visual identity—logo, cream, and crimson—are not changing. The elements of our visual identity are central to the overall IU brand and will continue to support our storytelling as foundational components of all marketing efforts.
Elements of the brand that will not change include:
- Logo—IU Trident
- Traditional Signatures and Marketing lockups
- Primary colors (Cream & Crimson)