Every IU employee—especially those of us in the marketing and communications, web development, and events and conferences community—is a living embodiment of the IU brand. It’s our job to help all those we come into contact with learn to love IU for life.
There are four ways we can bring our ideal brand to life:
- Create and deliver exceptional experiences to all of our constituents no matter where they are
- Be authentic and show our true selves to our audiences
- Communicate our value by telling the right stories, to the right audiences, in the right places
- Minimize negative experiences and manage the ones we can’t avoid