Strategy & Messaging

What’s next?

During this transition year, we are hard at work crystallizing the next evolution of the IU brand.

The core elements of our brand’s visual identity—the trident as our logo and crimson as our primary color—will continue to endure.

What we are reshaping in the next iteration, is the university’s approach to branding. In order to better serve our audiences, we’ll be focused on two things: truly taking ownership of our key strengths and embracing a constituent-focused communications strategy.

This evolution will allow for greater flexibility, richer storytelling, and a better, more personalized brand experience for all of our constituents as we move into the next epoch in IU’s history.