IU Brand Education
Recap of our final spring 2026 session
There’s a Solution for That: An Overview of IU’s Web Tools
At IU, there’s likely already a tool for exactly what you’re trying to do on the web. In her April 22 session, Kate Wehner walked participants through IU’s web ecosystem to help them match common marketing needs (stories, events, campaigns, and more) to the right platforms. Watch the recording or review the presentation deck to discover a clearer, faster way to choose the right solution—and avoid building things you don’t need.
Past virtual sessions
On March 26, Greg Hanek presented Conforming to the New Accessibility Standard, which dove into the digital accessibility requirements that university websites and social media must meet by April 2026, according to a new federal rule.
IU’s digital accessibility standard helps us accomplish our mission to provide broad access to undergraduate and graduate education while prioritizing universal access to facilities, information, and technologies. Visit accessibility.iu.edu to explore resources, guidelines, and more.
Review the presentation deck and watch the session recording:
View the presentation deck
Watch the session recording
Did you miss SEO Changed: Here’s What Matters Now, presented by Emily Kumar in February? This session shared ways you can protect IU’s brand voice across websites, social platforms, and other AI-discoverable content, through clarity, consistency, and trust signals. It included a short list of stakeholder-friendly improvements to prioritize now.
Review the presentation deck and watch the session recording:
Download Emily Kumar’s presentation
Watch the session recording
Brand Camp recap
We covered a lot during our November 10, 2025 session—from event planning and earned media strategy to the design and content efforts that bring it all together.
If you missed a session or just want to stay fresh on your Brand 2.0 knowledge, you can view the presentation decks and session recordings.
See the presentation decks
Access all the PowerPoint decks presented by University Communications and Marketing leaders at Brand Camp.
Download Jonathan Coffington’s opening presentation, The Indiana Way
Download all other Brand Camp presentations in one consolidated deck
Session recordings
Brand Camp’s eight sessions were designed to help you understand and apply the IU brand with confidence. If you couldn’t attend or want to revisit a topic, you can watch recordings of each session.
The Indiana Way: Winning with the IU Brand, Together – Jonathan Coffington
An overview of the mission of University Communications and Marketing, our brand strategy, and how we can all work together as one IU.
Watch The Indiana Way presentation
Contact for questions: Jonathan Coffington
Your Guide to Successful Planning with IU Conferences and Events – Michelle George and Mike Santa
An overview of how IU Conferences and IU Events operate, and how partners can work with us.
Watch the Planning with IU Conferences and Events presentation
Contact for questions: Michelle George
Content Strategy: Bringing the Brand to Life – Janae Cummings
Our framework, best practices, and a playbook to help you produce on-brand written and visual content.
Watch the Content Strategy presentation
Contact for questions: Kelli Blystone
Sitebuilder Preview – Madeline Grdina and Levi McGranahan
A peek at the forthcoming, flexible framework for IU websites.
Watch the Sitebuilder Preview presentation
Contact for questions: Madeline Grdina
Unified Brand Stewardship at IU – Val Gill, Laura Roberts, and Brandy Zamora
Resources to understand IU’s trademark guidelines, and steps to solicit sponsorships.
Watch the Brand Stewardship presentation
Contact for questions: Mike Keener
Brand 2.0: A New Visual Language – Scott Thielen and April Name
The design system, photography guidelines, and other elements that people recognize as IU.
Watch the Visual Language presentation
Contact for questions: Emily Sutorius
Templates, Tools and Training: Putting Brand 2.0 into Practice – April Name and Kelli Blystone
Working with templates and writing prompts to bring the brand to life.
Watch the Templates, Tools and Training presentation
Contact for questions: April Name
Communicating Impact – Jill Trimbach, Kelsey Cook, Marah Yankey, Vic Ryckaert (part one); Mark Bode (part two)
A panel discussion about issues management preparedness.
Watch the Communicating Impact presentation
Contact for questions: Emily Sandberg