To connect with our brand messaging, we must use emotionally engaging, active images that capture the spirit and strength of Indiana University. Stay away from stock photography if at all possible.
Choosing IU photos that fall into one of three categories—topical, cultural, or environmental—will best help you satisfy your needs.
If you need assistance finding the right photos, IU Communications can help.
Connect the content to the subject.
Topical photos capture people in the environment they work in, and allow your subject to walk, talk, and move through that environment in an authentic manner. These photos should feel organic, casual, and confident. Use a short depth of field that creates a strong focus on the subject.
Showcase the IU spirit, diversity, and energy.
Cultural photos capture the spirit and uniqueness of the different communities, organizations, schools, clubs, and campuses that make Indiana University what it is. These photos should capture the lifestyle at your campus and highlight the experiences of faculty, staff, and students.
Capture the beauty and uniqueness of each IU campus.
Environmental photos may showcase campus landmarks such as the Sample Gates, dramatic architecture found throughout campuses, or classrooms and study spaces. The key is making your audience feel like they can imagine the environment before they’re ever in it.
IU Communications photographers will capture the beautiful, professional photos perfect for your marketing and communications needs.
Request photography from IU Communications