Marketing Lockups

The informal system for branding marketing and communications

The marketing lockup provides a consistent and easily identifiable mark for the university to be used on all marketing materials, both on screen and in print.

For design flexibility, the lockup has horizontal and vertical options, and either black or white text depending on background image or color. The key is making sure the lockup is distinguishable and legible.

Campus marketing lockups

Campus marketing lockups have a flexible structure that allows for a broad range of use. They can be used across all of your marketing efforts, creating a consistency that further aligns all IU campuses as part of one institution.

Campus marketing lockups can be accompanied by the brand tagline or used independently.

Download campus marketing lockups

Create your marketing lockup

There’s no need to design your marketing lockup on your own. Our online tool makes it fast and easy to create a lockup with vertical, horizontal, and centered versions.