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Logos and Lockups

Logos and Lockups

The IU trident—the only logo at Indiana University

At IU, the trident is the only logo we use, both institution-wide and at the unit level. You must discontinue using all other logos and wordmarks.

You may not use any other graphical or typographical design to represent your unit. All of your marketing and communications efforts must be identified with the trident and your accompanying marketing lockup.

The iconic IU trident is the foundational element of our visual identity. It is the unifying symbol that represents all IU campuses, schools, and units—without any text or other identifying elements.

Because the IU trident is the most recognizable element of the university, it should appear on all marketing materials. The preferred method of using the trident is in either its tab or extended tab form.

Additional brand marks

There is no need to create a separate logo for your unit, organization, or department.

However, our branding system includes a number of ways to use the Indiana University name and closely associated symbols as identifiers.

All three options for branding your communications with the Indiana University name include the trident. They are:

Trident and extended tabs

Our identity shorthand for use in areas with limited space

Learn about the trident and extended tab

Marketing lockups

Our informal system for use across all marketing and communications channels

Learn about IU marketing lockups

Official signatures

Our formal system for use on stationery, official documents, and ceremonial materials

Learn about IU official signatures

Using the IU trident

Space equivalent to the "U" in the trident must surround the trident.

When a trident is used as a stand-alone element with a width of 5/8 inch or larger, a clear area equal to the “U” of the trident must surround the mark.

Although the trident can be used alone when the above staging requirements are met, the trident tab gives you additional flexibility.

Brand Guidelines