Logos and Lockups

Additional brand marks

There is no need to create a separate logo for your unit, organization, or department.

However, our branding system includes a number of ways to use the Indiana University name and closely associated symbols as identifiers.

All three options for branding your communications with the Indiana University name include the trident. They are:

Trident and extended tabs

Our identity shorthand for use in areas with limited space

Learn about the trident and extended tab

Marketing lockups

Our informal system for use across all marketing and communications channels

Learn about IU marketing lockups

Official signatures

Our formal system for use on stationery, official documents, and ceremonial materials

Learn about IU official signatures

Put IU’s brand identification system to work for you