You can use IU brand graphic elements in ways that feel right for your unit: using them to highlight important elements of individual pieces or to create a familial resemblance in a campaign.
The IU brand includes three graphic elements: the trident tab, notched container, and 45-degree notch. Read on to learn how to use them in your marketing and communications materials.
Download IU brand graphic elementsThe most important graphic element of the IU brand is the trident tab. The trident tab is required on all Indiana University materials.
Pair the trident tab with one or two graphic elements. The key is making sure these elements don’t overwhelm or complicate your design.
Download the trident tab
“Fulfilling the Promise” is about the soul of the university. The brand looks deep within to reveal the truths that differentiate us.
The same is true of the design element that serves as the brand’s visual foundation.
When you look closely at the trident, you notice two angles that make up its outer pillars. These 45-degree angles symbolize what is unique about our logo.
All marketing materials should feature this angle. It’s a simple yet unique design element that infers your messages are coming from the core of the IU brand.
The notched container can be used in the following ways:
The 45-degree notch can be used in a variety of ways from giving a silent nod to the brand, to acting as a dynamic element in your design. The beauty of the 45-degree notch is in its versatility. Use the notch in these ways:
A notch can also be used to contain labeling and/or page numbers to create a consistency from spread to spread in multi-page publications.
Using graphic elements can take your design to the next level—but it’s not always easy to know where to start. Let the graphic designers at IU Communications make the decisions for you.
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