Graphic Elements

The 45-degree angle

The IU brand looks deep within to reveal the truths that differentiate us.

The same is true of the design element that serves as the brand’s visual foundation.

When you look closely at the trident, you notice two angles that make up its outer pillars. These 45-degree angles symbolize what is unique about our logo.

All marketing materials should feature this angle. It’s a simple yet unique design element that infers your messages are coming from the core of the IU brand.

IU brand notched container