Whether you’re creating an animated skyscraper or a static banner, your digital ad should contain these three structural elements.
Indiana University logo—While the amount of space available will dictate which version of the IU lockup you use, the trident must appear.
Message—What is it you want your users to know? This is where you tell them. Keep it short and sweet—think of it as a headline, not a copy block.
Call to Action—What’s the next step? Tell your users what you want them to do—ideally in three words or less.