Colors

Color and the IU brand

Our brand uses an extensive color palette that reflects our personality and includes appropriate options for all of your marketing and communications efforts. By using color wisely, you can help create a strong visual identity for the IU brand.

Download the CYMK and RGB print color palette

CMYK vs. PMS vs. Hex

CMYK, PMS, and hex color values are meant for different mediums—and can result in inaccurate colors if you use the wrong one. To ensure your color values display accurately and are consistent with the IU brand, choose the appropriate value for the intended use and printing method of your marketing piece.

Primary colors

For marketing purposes, our primary colors are crimson and white—not cream. This is because cream—traditionally one of our primary colors—doesn’t reproduce well in most design executions. There is an additional solution for cream in the digital space. For more information, visit the IU Web Style Guide.

Remember, for all intents and purposes, cream is white.

Crimson

PMS 201
C0 M100 Y65 K34
R169 G5 B51

Light Crimson

PMS 199
C0 M100 Y65 K0
R237 G23 B76

Dark Crimson

PMS 188
C12 M95 Y59 K54
R119 G13 B41

Secondary colors

The secondary color palette is designed to provide creative flexibility. These colors are complimentary to the primary color and were chosen so that they do not compete with crimson. However, the colors depicted here are for print use only. For web colors, visit the IU Web Style Guide.

Each of the eight secondary brand colors have corresponding tints and shades to provide a range of color options.

Dark Gold

PMS 7569
C0 M45 Y100 K6
R234 G148 B26

Gold

PMS 142
C0 M24 Y78 K0
R254 G197 B83

60%
40%
20%

Dark Mint

PMS 626
C80 M18 Y56 K54
R0 G89 B76

Mint

PMS 3288
C99 M3 Y58 K12
R0 G148 B128

60%
40%
20%

Dark Midnight

PMS 7694
C100 M57 Y9 K52
R0 G57 B99

Midnight

PMS 7691
C100 M43 Y0 K30
R0 G91 B148

60%
40%
20%

Dark Majestic

PMS 5115
C51 M91 Y21 K70
R61 G2 B55

Majestic

PMS 5195
C44 M74 Y21 K50
R92 G51 B84

60%
40%
20%

Dark Limestone

PMS Warm Gray 9
C15 M20 Y22 K45
R134 G125 B120

Limestone

PMS Warm Gray 5
C10 M12 Y13 K28
R173 G167 B164

60%
40%
20%

Black

PMS Black
C0 M0 Y0 K100
R0 G0 B0

Mahogany

PMS 7533
C53 M63 Y76 K56
R73 G56 B40

Strike the right tone with color

As you begin to choose colors, pause to identify the tone of the piece you are creating.