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Brand Guidelines

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IU branded pole banner against blue sky

Let’s show our audiences why they should love IU for life.

How? By connecting with them through the power of storytelling. By creating exceptional experiences for them, no matter where they are. And by providing them with information that is personal, timely, and relevant.

On this website, you’ll find a range of resources to help you do exactly that. From positioning and storytelling to email marketing and web development, consider this your one-stop-shop for creating meaningful brand experiences for IU’s diverse range of audiences. Check back often! In the coming months this site will expand to include even more valuable content.

Want to see something specific? Let us know! Email studios@iu.edu with suggestions and recommendations; we welcome them!

Level up your storytelling skills

Join us on July 21–22 for the virtual IU Storyteller’s Summit and become a master IU storyteller.

Learn more about the Storyteller’s Summit

Explore new brand resources

Our brand ecosystem
Our strategic objectives
The way we position ourselves
The way we use audience insights

Reacquaint yourself with brand foundations

The IU logo

Learn about the different ways you can use the trident—IU’s only logo.

Colors

Explore IU’s primary and secondary color palettes.

Typography

See what fonts are available and download them for print use.

Editorial Style Guide

Review best practices for writing for print and web.

Discover website resources

Web development

Learn about the web development resources available to you.

Accessibility

Explore the resources available to help you make your website accessible to all.

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  • Strategy & Messaging
    • Strategic Objectives
    • Brand Ecosystem
      • Voice & Tone
      • Personality & Values
    • Positioning
      • Storytelling
      • Campus brands
      • Health and business
    • Audience Insights
  • Design
    • Logos and Lockups
      • Trident and Extended Tab
      • Marketing Lockups
      • Official Signatures
      • Improper Usage of Logos and Lockups
      • Official Seal
      • Anniversary Marks
      • Bicentennial Marks
    • Fonts
    • Colors
    • Photography
      • Best Practices
    • Graphic Elements
    • Examples
      • Print
      • Websites
      • Digital Ads
      • Video
      • Specialty
  • Downloads
  • Tools & Resources
    • Marketing Lockups
      • Create
      • Manage
    • Editorial Style
      • Editorial Style Guide
      • Spelling & Capitalization
      • Recommended Resources
    • Official Signatures
    • Social Media
      • Best Practices
      • Avatars
        • Create
        • Manage
      • Legal Information, Policies & Incidents
    • Web Development
    • Accessibility
    • Stationery
    • Email Marketing
    • Digital Signage
    • Email Signatures
  • Requests & Approvals
    • Marketing & Communications Request Form
    • Building Signage Request & Approval Form
    • Domain & Virtual Host Request Form
    • go.iu.edu Request Form
    • Signature Request Form
  • Contact