Your guide to mastering the Indiana University brand

What do you want to explore?

The IU brand architecture

Learn who we are, who we want to engage, and how we talk to them.

Fulfilling the Promise

Find out what it means and how to put it to work.

IU brand promises

See how you can use these 15 promises to bring Fulfilling the Promise into focus.

Positioning statements

Learn how to create a positioning statement to find your niche within the IU brand.

Creative briefs

See how starting with strategy can help your marketing and communications projects shine.

Downloadable templates

Get a head start on your branding efforts by downloading templates for brochures, advertisements, programs and more.

The IU logo

Learn about the different ways you can use the trident—IU’s only logo.

Colors

Explore IU’s primary and secondary color palettes.

Typography

See what fonts are available and download them for print use.

Editorial Style Guide

Review best practices for writing for print and web.

Your source for the latest brand news

Indiana University is one brand with many voices. All parts of the IU brand should work together in a complete design, from messaging and photos to colors and font choices.

The brand blog provides news, tips, and best practices to help you master the look, feel, voice, and tone of IU.

Visit the brand blog

What do you want to learn about?

Content and the IU brand

Learn how to create messages that are on brand and on target.

Design and the IU brand

Discover how you can make our brand stronger by using consistent colors, typography, and graphical elements.

Building branded websites

Learn about best practices and guidelines for the web.

Creating digital signage

Learn how to get your content on a digital sign, or get one of your own.

Using social media

Explore guidelines and best practices for Facebook, Twitter, Instagram, and more.

Communicating through email marketing

Learn about the email marketing resources IU offers to help you get your message out.

Already using the IU web framework? Here are some resources to keep you on track.

Website documentation

If you’re using the IU universal framework, here are the instructions you'll need to manage and maintain your website.

Web style guide

Stay current on our best practices for the web, regardless of how old your site is.

See the IU brand in action

Video

Inspire students. Reminisce with alumni. Connect with donors. Whatever audience you want to reach, videos help to create personal connections with viewers.

View video examples

Print Advertising

Striking photography. Crisp fonts. Dynamic colors. IU brand design elements make your print pieces stand out from the rest.

View print advertising examples

Digital Campaign

A marketer’s dream come true. Digital campaigns target your audiences exactly where they are—think social media ads, animated banners, or online radio spots.

See digital campaign examples

Web

IU websites are powerful marketing and recruitment tools. So, let’s make them shine. Not only are IU web framework websites attractive and responsive—they are also customizable for your users’ needs.

Explore website examples

Specialty

Sometimes you have to break the mold to connect with your audience. There are endless ways to create unique marketing campaigns and materials using IU brand guidelines.

See examples of specialty projects and materials

Dear IU colleague,

Indiana University is widely recognized as one of the world’s finest academic and research institutions. As we enter our third century of scholarship, we must work together to continue to strengthen IU’s global brand position—through the Bicentennial and beyond.

That’s what this website will help us do. It includes all the brand guidelines you need to bring the IU brand to life in your marketing and communications efforts. By implementing these best practices, you will be doing your part to honor IU’s great legacy and strengthen our university’s bright future.

Sincerely,

Get help with your branding efforts

We’re here to help you make the most of the IU brand. Whatever your marketing or communications goals are, IU Communications can help you achieve them.

Partner with us