Your guide to mastering the Indiana University brand

What's changing? Brand Guidelines FAQs.

What do you want to explore?

The IU brand architecture

Learn who we are, who we want to engage, and how we talk to them.

Positioning statements

Learn how to create a positioning statement to find your niche within the IU brand.

Creative briefs

See how starting with strategy can help your marketing and communications projects shine.

Downloadable templates

Get a head start on your branding efforts by downloading templates for brochures, advertisements, programs and more.

The IU logo

Learn about the different ways you can use the trident—IU’s only logo.

Colors

Explore IU’s primary and secondary color palettes.

Typography

See what fonts are available and download them for print use.

Editorial Style Guide

Review best practices for writing for print and web.

What do you want to learn about?

Design and the IU brand

Discover how you can make our brand stronger by using consistent colors, typography, and graphical elements.

Building branded websites

Learn about best practices and guidelines for the web.

Creating digital signage

Learn how to get your content on a digital sign, or get one of your own.

Using social media

Explore guidelines and best practices for Facebook, Twitter, Instagram, and more.

Communicating through email marketing

Learn about the email marketing resources IU offers to help you get your message out.

Already using the IU web framework? Here are some resources to keep you on track.

Website documentation

If you’re using the IU universal framework, here are the instructions you'll need to manage and maintain your website.

Web style guide

Stay current on our best practices for the web, regardless of how old your site is.

See the IU brand in action

Web

IU websites are powerful marketing and recruitment tools. So, let’s make them shine. Not only are IU web framework websites attractive and responsive—they are also customizable for your users’ needs.

Explore website examples

Video

Inspire students. Reminisce with alumni. Connect with donors. Whatever audience you want to reach, videos help to create personal connections with viewers.

View video examples

Print Advertising

Striking photography. Crisp fonts. Dynamic colors. IU brand design elements make your print pieces stand out from the rest.

View print advertising examples

Specialty

Sometimes you have to break the mold to connect with your audience. There are endless ways to create unique marketing campaigns and materials using IU brand guidelines.

See examples of specialty projects and materials

Digital Campaign

A marketer’s dream come true. Digital campaigns target your audiences exactly where they are—think social media ads, animated banners, or online radio spots.

See digital campaign examples

Get help with your branding efforts

We’re here to help you make the most of the IU brand. Whatever your marketing or communications goals are, IU Studios can help you achieve them.

Partner with us