What is the IU Brand?

Indiana University has always had a brand. And it’s an influential and meaningful one. Hundreds of thousands of people the world over come into contact with us every day—and many, many more are affected by what we do here.

Now it’s time to own that brand. It’s time to set our natural reticence aside and let the world know what we can do. What we stand for. And how Indiana University and its faculty, staff, students, and alumni are changing the lives of people around the world.

On this site, you can learn how to use the brand in your own materials. You can download themes to make implementing the brand even simpler. And you can order products to get you on your way.