Fonts

When designing marketing materials, you have three IU brand typefaces to choose from. They are all web-safe fonts, so you can use them to create variety in both online and offline pieces.

Benton Sans

This is Indiana University's official enterprise-wide sans serif typeface. It is strong, simple, clean, and reminiscent of a vintage IU font—Trade Gothic.

Sample of 48 cuts of Benton Sans


Georgia Pro

This is Indiana University's official enterprise-wide serif typeface. It is a traditional serif font that is familiar and confident, yet not overly assertive.

Sample of 20 cuts of Gerogia Pro


Salvo Serif

This is Indiana University's official enterprise-wide slab serif typeface. It is assured, noble, and reminiscent of the IU Trident.

Sample of 20 cuts of Salvo Serif


Download the IU Brand Fonts

Print versions of the fonts are now available for download free of charge. However, before your download begins, you will be required to enter your IU username and password.

You no longer need to download web fonts in order to use them on your site. They are now housed in a central location at fonts.iu.edu. To use them, copy the code on the website and paste it into your own template. More detailed instructions are available at fonts.iu.edu.